Kris Baxter, one of the underdogs that experts predict could surprise the field at the US Senior Open, will be wearing VIA3 web conferencing logos on his hat and shirt. San Jose, CA July 16, 2009 — Kris Baxter, one of the underdogs that experts predict could surprise the field at the US Senior Open, will be wearing VIA3 web conferencing logos on his hat and shirt. Corporate sponsors like VIA3 are starting to take a heavy interest in backing the rising star due to his unique ability to hit the pressure shots on the biggest of fields.
In 2008, for example, Baxter opened the Christmas Tournament at Pacific Grove in 2008 by nailing a hole in one on his very first tee shot. Because of his solid play at all aspects of the game, many of his fellow players are going to be tracking his progress. As for the rest of the world, they will have to track him online and on television. VIA3 was hoping to have his golf bag set-up with a satellite card, a small laptop, and a webcam for global users to watch him up close and personal as he played. (This type of set-up is not allowed under current golf rules).
A native of Northern California and golfer from age 7, Baxter’s game developed organically and without much of the structure and regimen of today’s players. He received his undergraduate degree at Pacific in 1980 while playing varsity golf for 4 years under the watchful eye of Dr. Albaugh. Albaugh is a well known sports psychologist who councils dozens of professional golfers and many more amateurs. His book, “Winning the Battle Within,” deals with the mental aspects of golf. The book emphasizes staying in the present while playing and eliminating negative influences. It also deals with drills and specific pre-shot and post-shot routines. Its mantra is “the perfect swing is the one you can trust.”
“You want to have a tension-free, confident strike every time,” Baxter said. “I really practice this stuff. I work on positive self-talk.” Baxter found himself shooting golf rounds better than he did when he was much younger, which is why he decided to give the Champions Tour a shot. He tried qualifying two or three previous times and finally broke through with a fantastic qualifying game. “I’m going to follow John Daly’s Cinderella story,” said Baxter, referencing Daly’s surprise win at Crooked Stick for the 1991 PGA championship. Baxter is also a successful executive with Blagency, which is a full service logo merchandise and promotion agency specializing in applying tangible media for branding, tradeshow and incentive promotions. VIA3 is available for free trial at http://www.via3.com/.